A manager’s thinking: “Internet + era” is coming?

The advent of the "Internet+ era" will greatly redefine the business model of many enterprises, and experts have also specified the impact caused by Internet+:

(1). Traditional advantages may disappear at an accelerated rate

(2). The competitive landscape may adjust dramatically

(3). The value network may be reconstructed

(4). The boundary between production and marketing may gradually blur and so on.

Many of you have heard about the impact of the "Internet+ era" on business operations, or searched for "Internet+" on Google, and even there are countless related links. However, all this will only make business owners and executives more anxious, because the vast majority of business organizations do not know how to "concretely respond" to this wave of drastic changes, and furthermore, business executives do not know "how to play a competent supervisor in the Internet+ era".

For example, most people know that as the Internet facilitates the flow of information, traditional enterprises will integrate with the entire business ecosystem, and with it, there will be more co-development projects, more open innovation, more frequent connections between nodes, more industrial alliances, and more outsourcing strategies as the degree of vertical integration of industries continues to decrease. In other words, the mobile Internet is changing the industrial pattern of this era and shaping a new value network.

Such a concept is not unfamiliar, but few people are sure how to transform this "general concept" into their own company's "business model" and then develop it into a "corporate overall strategy" that supports this business model?

Based on the concept mentioned above, "the number of co-development projects is increasing, the connection between nodes is more frequent, and the number of industry alliances will also increase...... the immediate question for enterprises is how to make the nodes between the company, clients, suppliers and partners more solid and efficient, which involves whether the company has the ability to quickly define "project clusters" and jointly produce performance through project management and cross-functional cooperation. In the process, it is also necessary to be able to flexibly adjust the operation mode in response to changes in the environment, and maintain a clear sense of purpose and consensus for relevant personnel...... Seeing this, I believe you should be able to feel that this is by no means an easy task.

In the "Internet+ Era", there are five key competencies that business executives should have

However, it is not enough to be driven by business decision-makers or a few senior executives, and it is difficult to support the overall situation by making so-called process adjustments, and the key point is that the quality and quantity of the enterprise management group is both high-quality and quantitative. In this way, it is possible to change the organizational structure at the same time, drive the company's overall strategy towards the goal, and furthermore, in response to this wave of "Internet+ era", business executives should have the following five key capabilities:

1. Analyze the current situation
2. Outline your goals
3. Change your perspective
4. Inspire action
5. Manage progress

The specific connotations of these key capabilities will be analyzed for you one by one in the future. Looking ahead, it seems to be a fog of uncertainty and corporate transformation. However, behind this huge fog is an amazing opportunity for corporate growth. Of course, in the end, only those companies that are determined to completely transform, go in the right direction, and have strong execution can laugh at the rich customer loyalty, revenue, and profits that come with it.

Note: "Internet+" refers to a set of information technology (including mobile Internet, cloud computing, big data, Internet of Things and other supporting technologies) based on the Internet, which continuously spreads, applies and releases the liquidity process of data in economic and social life. (Quote from Manager)