Entrepreneurial Leadership|Understand the leadership behaviors and motivations of entrepreneurs
Over the years, Professor Cheng has focused on organizational development (OD), through action research, most notably PHILIPS and Xinyi House. Xinyi Housing is an important case, in two months, the organizational culture was defined and the way to implement the organizational culture was formulated. Over the years, Professor Cheng believes that organizational culture is closely related to the characteristics of entrepreneurs themselves. From leadership change at the beginning, to change leadership in the face of challenges, and finally to enterprise transformation that follows the trend. Entrepreneurship is a kind of self-realization, but also to promote oneself and others, and help the people through the world.